How messed up is it The Lorax is endorsing SUVs?
I'm not sure how an SUV is "Truffula-Tree Friendly"
or how bastardizing a children's book that talks about
and preserving our resources
and being responsible
for future generations
can be made into a zany capitalism-hugging monstrosity
but it's happened
and in the words of the great Doctor:
Unless someone like you cares a whole awful lot
nothing is going to get better. It's not.