How to Use Twitter to Create Connections & Grow Your Business
Earlier this week I got together for a mini-tweetup or sorts with some local ladies that I know through a Twitter chat that I participate in. We had some lunch, enjoyed some laughs, and got to know each other a little better.
That experience got me thinking about the value of Twitter as a social network, and how easy it can be for people to find each other, create connections, and even grow their businesses.
As many of you know, Twitter is my favourite social network and I believe that the community I found online helped shape me into who I am today.
With that in mind, I wanted to share some benefits that I believe Twitter can have for you and your business, so let's get started:
Interact with real people
One of the biggest objections I hear to Twitter is "I'll never meet real people! It's just brands and businesses!"
Not so, young social media Padawans. Not so.
One of my favourite stories to tell about social media was how I met my good friend Colin. I was pretty green to Twitter (circa 2009 or 2010) and I tweeted out something like "are there any meetups for creative types in #Winnipeg?" Colin tweeted at me, we proceeded to meet up at the next Secret Handshake meetup, and we've been friends ever since.
I talk about this a little bit more in my post How Social Media and Blogging Helped Me Discover Who I Am, but it's worth repeating here that Twitter is an excellent conversation tool because it democratizes your feed.
Currently Twitter's timeline is largely comprised of people you follow and you see their tweets in chronological order, allowing you to tweet at basically anyone you want, anytime. This means that you can connect with a celebrity, talk to a brand, or just reach out and start chatting with other people from your hometown, and you're all on the same playing field.
Create genuine, real-life connections
One of the secrets to using Twitter isn't to just tweet and expect people to find you. Sure, replying and RT'ing is a lovely way to let people know that you're out there, but finding twitter and participating in Twitter chats is one of the fastest ways to start seeing connections grow.
Essentially a Twitter chat is a chat hosted on Twitter which uses a chat-specific hashtag (this thing: #) to help users identify and respond to one another. Twitter chats tend to be grouped around themes or topics and can range from chats about beer, to parenting, to disability rights, and more!
One of my favourite weekly chats is #wecmchat, which is hosted by the Women's Enterprise Centre of Manitoba, and focuses on fostering discussion about business ownership and being a woman in business. I've met lots of local lady business owners in the year or so that I've been participating in the chat, and some of us even got together to grab lunch at a burger joint just outside the city:
What's great about this chat is that I've met other like-minded people (my "tribe") and have formed connections with them that may not have existed otherwise, and gotten to know them in ways that I may not have if we'd only run into each other face-to-face.
This is the power of Twitter chats: to be able to get to know other people with similar interests, goals, and beliefs in informal and regularly scheduled times.
Grow your business
Twitter can absolutely convert those conversations to paying customers, but you have to put in the effort. Twitter doesn't have a quick ROI, so don't expect to go from 4 followers to 4,000 overnight unless you bought them from somewhere, which is a whole other topic in and of itself.
That being said, Twitter's power lies in its ability to let a business act like a human being. Unlike on Facebook, where business pages can't interact with personal profiles, businesses can Tweet to personal accounts. For example, if you tweet out "today is my birthday!" your local pizza place may tweet back "happy birthday @yournanehere!"
By engaging in conversation with other users businesses can use Twitter as a way to remind people that their business is there, and to create feelings of familiarity and trust as they engage in casual, positive, and non-salesy conversation.*
(*This is super important! While it's okay to tweet out about sales, special promos, and the like, it's bad Twitter etiquette to tweet anything prompting people to buy from you.)
While Twitter may have a slower ROI, it can absolutely land you clients. I can say this with absolute certainty because I've met clients who have followed me on Twitter and decided to use my services as a result. The more time you invest in talking to others and building connections on Twitter, the better your results will be.
If you're still totally baffled by Twitter check out my Twitter Crash Course post series. I'll walk you through setting up an account, to connecting with your first followers, understanding your analytics and more!
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When it comes to any social network the most important thing to remember is this: everyone else is there to make connections, just like you. So jump right in and start tweeting!
Do you have any questions about Twitter? Tweet at me or ask me in the comments!