- by adminWhen I was younger McDonalds always had the best advertising campaigns. My dad sings the "Menu Song" from when I was a kid and I still occasionally get the "Have you had your break today?" jingle stuck in my head. They've done some truly innovative, catchy and creative things in the past.
However, I take back any praise I've ever given McDonalds now that I've seen the disgusting crap coming from a recent team-up with CityLine: The McDonalds All-Access Moms
But what are the 'All-Access Moms'? Let McDonalds tell you:
Essentially they're a bunch of Canadian Mommybloggers who are getting paid a lot of money to say nice things about McDonalds and go on highly scripted "field trips" to "investigate" McDonalds food.
Thus far they've gone to a potato farm to investigate how potatoes become french fries, a fact that I thought most people learned during their childhood or at the very least during a demeaning job in a restaurant in high school.
The best comments from this whole farce are from Mommybloggers Tenille Lafontaine, who said she was amazed at "how much care goes into making the french fries" (because greasy french fries + care = less calories, right?), and Maureen Denis, who stated "as a mother, seeing how McDonalds turns a potato into a french fry has made me feel better about them" (italicized to emphasize the idiocy).
The message these women deliver is not that they were concerned with the fact that McDonalds french fries are starchy, greasy fried food... but rather that they were made from real potatoes and made with care. So, essentially glossing over all of the things that McDonalds doesn't want you to think about while eating their food.
(I hate to break it to these Mommies, but just because they're real potatoes doesn't make them any less deep-fried)
Although when you think about it, this marketing move makes sense: McDonalds catches a lot of flak for marketing their extremely unhealthy food to kids who don't understand the value of proper nutrition (there's actually a petition you can sign asking them to stop here if you're so inclined), so it only makes sense to start marketing their food to their mothers instead. Convince mom and it's all good, right?
I think the thing that enrages me the most about this whole campaign is that it's being spun to somehow alert moms to how family-friendly and wholesome McDonalds is. Let me put it bluntly: McDonalds is not wholesome. It is a massive corporation who does not care about making kids fat, addicting them to salty, starchy, greasy foods for life, or contributing to the rising number of diabetic children in this country. It is a corporation that, no matter what kind of smile it tries to paint on, is a money-making machine with more investment in its shareholders than its customers.
The fact that these women have bought into being a part of this campaign is shameful and disgusting, and even worse is the network, CityLine, which has helped create this fantasy world in which disproving stupid myths like "are McDonalds french fries made from real potatoes?" has become more important than asking why McDonalds needs to be a major part of any child's diet in the first place.
At the end of the day, all these women are really doing is teaching their children how to have no integrity. Just like Mommy!