- by Alyson Shane
Whether it's on Facebook, Twitter, Pinterest or LinkedIn, it's pretty much guaranteed that your profile on one of these websites will be one of the first things that someone Googling your name is going to come across.
As such, making sure that these profiles are up-to-date is key to attracting new business, gaining followers and (let's be honest) making an impact online.
Luckily it's pretty easy to make sure your profile is up to snuff!
Let's Get Started
1. Never Leave a Profile Empty
People need to know more about you than just your name. Pop in a short bio, a few links to work you've done, or a quote you love. Anything is better than leaving it blank!
2. Use Keywords
For best SEO results, include some keywords into your bio. For example, if you're a mommy blogger who wants to work with family-oriented brands, then state "mommy blogger" in your profile. Here's mine on Twitter:
Marketing Manager by day. Blogs at http://www.alysonshane.com and does freelance copywriting & content marketing by night. Is the Queen of the Internet.
and on Linkedin:
Alyson Shane: Content Marketing & Social Media, Blogging, Speaking
3. Reference your work
Do you run a blog? Are you a regular contributor to a website? Are you a brand ambassador? Make sure to mention it in your bio for maximum credibility!
4. Show some sass
If the space allows, try not to just be matter-of-fact. Add a quote or interesting fact about you at the end of your profile. For instance, my Twitter profile states that I'm the Queen of the Internet.
5. Include a photo
Include a photo of your lovely face! People want to know that they're connecting with a real person, not just an egg on Twitter or a blank face on Facebook. Profiles that don't have real photos scream "spam account" and you don't want to be mistaken for one of those, do you?
What about you?
Did you have any profiles that were blank? What changes did you make?