Tagged: advertising

Guinness' new ad just earned them a loyal customer

- by admin

Now that's not to say that I haven't had Guinness before. I have.

In fact I'll pick it over a lot of other beers when my usual standby craft beers aren't available.

But their new ad struck a chord with me in a way that I can say no other beer commercial has done before.

Especially as a woman who, honestly, loves beer.

See, I've always taken issue with the image of the classic beer drinker: some super macho guy who loves sports and wears ball caps and dates cheerleaders.

Obviously I don't fit into any of those categories -I'm not a man, I don't like sports, I hate ball caps, I'm not a cheerleader... plus, I don't like men who like sports, wear ball caps and date cheerleaders. Those just aren't 'my' people.

They drink beer like me, but I've always felt removed from mainstream beer culture for those reasons -mainstream beer isn't "for" me.

But Guinness -which I consider to be a relatively 'mainstream' beer- really impressed me with their new commercial.

It's intense and moving. It shows people -men, specifically- being kind and considerate and genuinely good people. It shows them showing compassion for someone else.

Sure, there's some sports involved, but it doesn't feel like the same 'HURR HURR FOOTBALL' usually associated with beer commercials. It feels genuine.

The first few seconds are really intense and emotional, and when everyone gets up out of their wheelchairs and you realize that it's a bunch of dudes doing it for the benefit of their friend it just breaks your heart in this unspeakably wonderful way.

In particular I like the phrase they chose to use at the end of the commercial:

"The choices we make reveal the true nature of our character"

because means so much more than just what we choose to drink at the bar.

Well done, Guinness. You've come out with a thoughtful, touching and elegant advertisement for your product and you've earned yourself a lifelong supporter.

new Mad Men begins March 25th

- by admin

and I'm really excited about that because Mad Men is among my top-favourite shows to watch and last year didn't feel the same without it (also, where did last year go? wow) and new ads have been put up that are sparking controversy all over the interwebz.

the reason behind the freak-out is that the poster seems to resemble the 9/11 image of the falling man and even though yes the man in the Mad Men poster is falling people seem to be forgetting how the opening credits to the show go and overlooking the obvious homage to Saul Bass' work on posters like Vertigo, which also fit the with time frame of the show.

and let's not trivialize 9/11 for one second, it was a terrible tragedy and we should never forget it

but c'mon guys, this is reaching a bit too far

if we're going to get upset about the poster, why not get upset because of all the other people who jump to their deaths every year? did you know that in Hong Kong over 50% of suicides are by defenestration? why not get upset over that instead

at the risk of sounding callous don't we have bigger things to worry about these days than whether or not a poster that, if you stop for a second and don't go with your immediate "omg! I'm offended" reaction, you'll realize fits in with the theme and context of the show

and besides, nothing happens if you get offended anyway, so just chill out and enjoy the show when it comes back in March

McDonalds All-Access Moms is All Bullshit Moms

- by admin

When I was younger McDonalds always had the best advertising campaigns. My dad sings the "Menu Song" from when I was a kid and I still occasionally get the "Have you had your break today?" jingle stuck in my head. They've done some truly innovative, catchy and creative things in the past.

However, I take back any praise I've ever given McDonalds now that I've seen the disgusting crap coming from a recent team-up with CityLine: The McDonalds All-Access Moms

But what are the 'All-Access Moms'? Let McDonalds tell you:

Essentially they're a bunch of Canadian Mommybloggers who are getting paid a lot of money to say nice things about McDonalds and go on highly scripted "field trips" to "investigate" McDonalds food.

Thus far they've gone to a potato farm to investigate how potatoes become french fries, a fact that I thought most people learned during their childhood or at the very least during a demeaning job in a restaurant in high school.

(click on the image for a link to the video, McD doesn't let you embed)

The best comments from this whole farce are from Mommybloggers Tenille Lafontaine, who said she was amazed at "how much care goes into making the french fries" (because greasy french fries + care = less calories, right?), and Maureen Denis, who stated "as a mother, seeing how McDonalds turns a potato into a french fry has made me feel better about them" (italicized to emphasize the idiocy).

The message these women deliver is not that they were concerned with the fact that McDonalds french fries are starchy, greasy fried food... but rather that they were made from real potatoes and made with care. So, essentially glossing over all of the things that McDonalds doesn't want you to think about while eating their food.

(I hate to break it to these Mommies, but just because they're real potatoes doesn't make them any less deep-fried)

Although when you think about it, this marketing move makes sense: McDonalds catches a lot of flak for marketing their extremely unhealthy food to kids who don't understand the value of proper nutrition (there's actually a petition you can sign asking them to stop here if you're so inclined), so it only makes sense to start marketing their food to their mothers instead. Convince mom and it's all good, right?

I think the thing that enrages me the most about this whole campaign is that it's being spun to somehow alert moms to how family-friendly and wholesome McDonalds is. Let me put it bluntly: McDonalds is not wholesome. It is a massive corporation who does not care about making kids fat, addicting them to salty, starchy, greasy foods for life, or contributing to the rising number of diabetic children in this country. It is a corporation that, no matter what kind of smile it tries to paint on, is a money-making machine with more investment in its shareholders than its customers.

The fact that these women have bought into being a part of this campaign is shameful and disgusting, and even worse is the network, CityLine, which has helped create this fantasy world in which disproving stupid myths like "are McDonalds french fries made from real potatoes?" has become more important than asking why McDonalds needs to be a major part of any child's diet in the first place.

At the end of the day, all these women are really doing is teaching their children how to have no integrity. Just like Mommy!


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